A Case Study On Risk Control Of DY Live Broadcasting Platform

With the increasing perfection of Internet live broadcasting technology,Internet enterprises are the leading role in the network era.Webcast platform is developed on the basis of webcast technology.It provides a new interactive way of communication,where users can communicate in real time.Due to the successful promotion of the live broadcast mode with games by Twitch mouse station,a large number of highly professional platforms with live games have emerged in China since 2014.Most of the early online live broadcasting platforms were dominated by game live broadcasting,and then each live broadcasting platform continued to transform,and the business types also increased.The domestic live game broadcasting platform has developed from a separate live game broadcasting business into a comprehensive live broadcasting platform with broader business,such as live show and esports.Although the live broadcasting industry is in the ascendant,some head live broadcasting platforms have developed to the mature stage,and online live broadcasting still faces many risks.At present,however,the network broadcast industry is an emerging industry with a short development history.Currently,the risk control of this industry lags behind in theoretical research,and a complete risk control system has not yet been formed.This paper mainly adopts literature research,case analysis and field interviews,introduce DY live platform facing the risk of beginning and end of the event,found DY live platform in risk control broadcast platform lack of oversight,the anchor quality is uneven,the platform of fan age limit is not clear,the malignant competition between the four problems,make live platform for financing in the process of operation.The main reasons for the existence of risk problems are the lack of competence of risk management and control personnel,the lack of a sound risk control system and the weak risk control atmosphere within the platform.This paper puts forward some countermeasures for the risk control of live broadcast platform.The main body of the full text consists of the following five parts.The first part,introduction.Firstly introduces the development situation of our country live and live environment present situation,and then put forward the network broadcast platform risk control theory significance and practical significance,and then reviews the relatedliterature at home and abroad,determines the research methods and research content of this article,which made the study of composition.The second part,case description.This part first introduces the basic development of DY live broadcast platform,including its main business,development process and operation status,then continues to introduce the risk control of the company according to the development situation,and finally introduces the occurrence process of the case in detail.The third part,case analysis.This part analyzes the problems faced by risk control and the causes of these problems according to the three cases listed previously.The fourth part,the solution.This part puts forward the countermeasures to solve these problems.The fifth part,the conclusion.This paper enumerates the case study conclusion,complements the inherent limitation in the process of case analysis,and puts forward the prospect for the future.