GF Securities Public Offering Fund Product Marketing Strategy

After reform and opening up,China has created a miracle of economic soaring for more than 30 years,and has also promoted the development of capital and financial markets.China's stock market entered an adjustment period after severe fluctuations in 2015.Most of the operating data of securities companies also started to decline after hitting a new high in 2015.As of the end of 2018,data such as the net income from agency securities trading,and margin financing and margin trading services have been released.Significantly lower or closer to 2013.Among them,the asset management business of securities companies was the smallest.With the further decline in the commission income of the securities industry,the interest income margin of margin financing and securities lending has continued to narrow,and the income structure of employees in the securities industry has undergone some changes.The employees'income from the high margin business of margin financing and securities lending has decreased significantly,and Revenues from wealth management businesses targeting product configuration rose.Public fund products are the most important part of product con figuration,and their importance for marketing strategy research is becoming increasingly important.Based on the basic theories of marketing and product marketing,this article takes GF securities as the object to study and explore,how to apply marketing theory in the context of industry change,combined with the analysis of GF securities public funds' product marketing status and existing problems,and apply the 4P theory.Marketing strategies are developed separately from product,price strategy,channel and promotion strategy,formulating and implementing 4P strategies,and formulating corresponding measures to ensure the smooth implementation of strategies and better achieve marketing goals.First,this article analyzes the marketing situation of GF securities public fund products and the existing problems.This paper analyzes the current situation of public funds,the current status of GF securities public funds marketing,and the problems existing in the marketing of GF securities public funds.Secondly,it analyzes the environmental factors and SWOT analysis of GF securities public offering fund product marketing.In-depth research and analysis of the macro environment and micro environment of GF securities public fund product marketing,and SWOT analysis.Third,based on the STP analysis,the 4P strategy is used to formulate a product marketing strategy.In terms of product strategy,enrich product structure,differentiate product strategies,improve product investment management capabilities,and build product portfolios;in price strategy,optimize rate models and increase profitability levels;in channel strategy,strengthen offline channels and strengthen online Channels:In the promotion strategy,the traditional promotion model is optimized and the promotion model is continuously innovated.Finally,develop corresponding measures to ensure the smooth implementation of the marketing strategy of GF securities public fund productsWith the deepening of the transformation of the wealth management business of securities companies,the intensity of product deployment will continue to increase.This article,through the study of GF securities public offering fund product marketing strategies,hopes to bring some help to the company and the industry's public fund product marketing strategies.,And played a certain role.