Study On Performance Evaluation Of JD Group Based On Factor Analysis

ctricity enterprises,enterprise's competition pressure increase,gradWith the development of China's e-commerce industry entering a new era of data-driven,open and integrated,e-commerce giants represented by jd group have become an important force to promote healthy,orderly and rapid economic development.As block chain,Internet +,big data and cloud computing depth fusion,and network technologies such as people raising the level of consumer demand,eleually began to appear the product quality control is lax,decline in asset utilization,electric business platform operation and the credit mechanism imperfect,the enterprise market share to reduce problems such as,the surface prosperity,performance is not high phenomenon began to emerge.Based on Jingdong Group as an example,this paper used factor analysis to performance evaluation,choose profit ability,operation ability,debt paying ability,developing ability,social ability five aspects,such as performance from two aspects:horizontal and vertical analysis,analysis the main factors influencing the Jingdong Group operating performance,find Jingdong Group and other electric business enterprise development gap,Jingdong Group business performance through the 2014-2018 to predict the future trend of the development of;This paper analyzes the bottleneck of business performance development of Jingdong Group,points out the main problems existing in the current development of Jingdong Group,expounds the reasons for the decline in performance,and puts forward effective countermeasures and Suggestions to promote the sustainable development of the company.The performance analysis of Jingdong Group through the factor analysis method is not only of theoretical and practical significance for promoting the development of the enterprise,but also of valuable reference for the development of other related enterprises and the formulation of government policies.