Research On The Marketing Strategyof Import Cross-Border E-Commerce Under The Background Of Big Data

In recent years,with the continuous improvement of income and in China,online retail,especially small cross-border transactions,plays an increasingly important role in our daily life.Alongside the development of information technology and the widespread use of the Internet,global data presents an explosive growth.The era of big data has arrived,which brings great changes and influences on People's Daily life and enterprise activities.In the era of big data,cross-border import e-commerce enterprises carry out marketing activities by optimizing different modules and processes within enterprises in a more sophisticated,efficient and innovative way.Import cross-border e-commerce enterprises can obtain various factors affecting import cross-border marketing through mining and analysis from massive data,and make targeted marketing strategies to achieve the best marketing effect.Therefore,it is of great significance to study the marketing strategy of import cross-border e-commerce based on big data.This article examines the marketing strategy for cross-border e-commerce imports as a research topic and analyzes the level of development and the conditions under which the cross-border e-commerce market is imported.A system of factors influencing the import of cross-border e-commerce marketing in the context of big data is being put in place.The marketing strategy of buying koalas in the context of big data is studied under the influence of factors.Further,using Koala's e-commerce marketing experience,it provides a Big Data marketing strategy for cross-border e-commerce imports.The main content and innovative contribution of this document include the following four points.:First,It analyzes in detail the evolution of imports from the cross-border electronic commerce market in the context of big data.This article carefully describes the mode of operation,market competition,market scale and development trends of imported cross-border e-commerce.Next,the conditions for the development of the cross-border electronic commerce market imported by China and the big data market are analyzed under four aspects: political,economic,society,science and technology.Second,It builds a system of influencers to import cross-border e-commerce marketing in the context of big data.Based on the “4P + 4C” theory,the great ways of cross-border e-commerce through data,as well as surveys and interviews of companies influencing cross-border import marketing in the context of big data: analyzed.These influencing factors are sorted and validated by an expert evaluation method that provides a theoretical basis and research perspective for case analysis.Thirdly,the case analysis is used to analyze the marketing strategy of Koala e-commerce.According to the specific influencing factors created in this paper,the effect analysis and root cause analysis are carried out for the marketing strategy corresponding to each influencing factor.Firstly,the successful marketing strategy of Koala e-commerce is introduced in detail and the significance and effect of implementing the marketing strategy are analyzed.Secondly,this paper analyzes the root causes of the problems in the marketing of koala e-commerce,and puts forward the improvement strategies for these problems.Fourth,it proposes the marketing strategy of import cross-border e-commerce under the background of big data.Based on the summary of the influencing factors of import cross-border e-commerce marketing under the background of big data,and by referring to the marketing experience of Koala e-commerce,corresponding marketing Suggestions are proposed for each influencing factor.