Research On Internet Content Evaluation Of Video Content Enterprises

The booming development of the Internet economy has spawned a research boom on the evaluation of Internet companies.Scholars from various fields have combined their research fields with Internet companies in order to interpret the value components of Internet companies from different perspectives.However,they are part of the Internet company segmentation.There are few scholars interested in video content Internet companies in the field.The reasons include two aspects: First,the number of Internet companies that independently operate video content is small and mostly unlisted.Even if there are a small number of listed companies,their listings Most of the time is relatively short,which results in a relative lack of research data and a lack of research data.The second is that the financial data information displayed by video content Internet companies and the market price performance of companies in the stock market deviate from traditional valuation perceptions.,Making the choice of valuation methods cause uncertainty.However,as a fast-growing Internet field,video content Internet companies and the content they provide are closely related to everyone's entertainment activities,making research on such companies more meaningful and inevitable.Therefore,this article selects video content Internet companies As a research field of value assessment,it strives to explore the differences between the video content Internet companies and other Internet companies under the same image,and to seek specific forms of their value performance and root causes.This research can not only enrich the content of valuation analysis in the Internet field,but also fill a gap in the valuation of this uniquely subdivided industry in the stock market.This article will use the literature research method,model analysis method and case analysis method to carry out specific analysis.First,the value evaluation model is divided into a value evaluation method that involves prediction and a value evaluation method that does not involve prediction.The specific methods included in each category are sorted out,and on this basis,the value evaluation method is analyzed one by one whether it is suitable for value evaluation of video content Internet companies.Secondly,it conducts valuation analysis on video content Internet companies.It includes three parts,namely: analysis of income and cost components of video content Internet companies,analysis of financial characteristics and market conditions,and construction of a value evaluation system for video content Internet companies.This system mainly includes two angles,which are traditional values The angle of evaluation and the rationality of market evaluation analyze the inherent relationship between market price trends and value evaluation.Finally,choose a representative company for case analysis.Combined with the analysis results of the selected evaluation company's business areas,business risks,and strategic situations,the constructed evaluation system is used to evaluate the company's forward and reverse values and evaluate the effectiveness of the valuation methods used.