Research On Sales Staff Performance Management Optimization In Buchang Pharmaceutical Industry

With the globalization of the economy,people's living standards have rapidly increased under the drive of social economy,and the quality of life has also improved.Therefore,people pay more attention to the maintenance of physical health indicators.Under such a demand environment,the healthcare industry has obtained an opportunity for development and has entered a stage of rapid expansion.Among them,the pharmaceutical industry,as a key component of healthcare,plays a role in determining curative effects.Therefore,it has attracted the attention of all sectors of society.The proportion of benefits in the national economy has gradually increased.In order to adapt to changing needs,the pharmaceutical industry has continuously adjusted and improved itself,creating a good market for the generation and implementation of reform policies.This is an opportunity for standardized development for the development and growth of the pharmaceutical industry.The pharmaceutical companies are trapped in a situation surrounded by pressure from multiple parties.To develop steadily in such an environment,pharmaceutical companies must fully understand their own development status and find a path suitable for the development of the company,thereby enhancing the company's competitiveness in the industry.Well adapted to the external development environment.Since the production of drugs in China has special regulations,higher requirements are also put forward for pharmaceutical companies.For pharmaceutical companies,technology is the key to the development of the company,followed by sales.The continuous improvement of sales levels can fundamentally improve The competitiveness of the enterprise,and in this link,sales personnel are the main implementers of sales.Therefore,the work efficiency of sales personnel has become the core of the enterprise to achieve high sales levels,and it is also an important direction for the development of pharmaceutical companies at this stage.In the process of research,this article takes Buchang Pharmaceutical Xi'an Region as the main body of the research,focusing on the research on the performance management of its sales personnel,finding out the defects and deficiencies in it,combining the learned theoretical knowledge,and integrating PDCA As a guiding ideology,corresponding improvement and improvement measures are proposed in response to the problem.Specific measures include the establishment of communication channels and the application of performance appraisal results.Among them,effective communication can not only strengthen the cooperation between sales personnel and alleviate conflicts,but also Enable managers to keep abreast of the sales status,point out the problems in the sales process and take corresponding measures in time.Performance appraisal results can help the company understand the actual situation of employees in time,so that the company can formulate and implement follow-up plans,training and job adjustments.Through comprehensive analysis and reasonable application,it can effectively improve sales staff's recognition and recognition of corporate management.Satisfaction,and then improve the performance level of employees with higher work enthusiasm,and finally achieve the purpose of performance appraisal implementation,to achieve the improvement of the company's overall performance.In the process of researching Buchang Pharmaceutical in Xi'an Region,I learned that there are still certain problems in the sales staff management of the company,which make performance management work unable to achieve the expected results,and the economic development is in a social environment where opportunities and challenges coexist.In the context of,only by continuously improving its own competitiveness can the improvement of its competitive position be achieved.Therefore,Buchang Pharmaceutical Xi'an Region must complete the construction of the performance management system within the enterprise.At the same time,it is hoped that the research in this article can be relevant to the peers.The reform work of enterprises provides corresponding reference.