Study On The Innovation Of Loan Products For Small&Micro Enterprises In CM Bank Under The Big Data Background

Since the reform and opening-up,small & micro enterprises have played an irreplaceable important role in expanding employment,increasing national income and improving people's livelihood as the new forces for national economy and social development and the important foundation for building a modern economic system and promoting high-quality economic development.On the one hand,in the context of new normal of economic development in China,the development of small & micro enterprises has constantly conveyed new forces for the market innovation.On the other hand,small & micro enterprises have long exposed to the worldwide problems of "difficult financing and expensive financing",which have become the biggest bottleneck restricting the long-term development of small and micro enterprises.With the deepening of structural reform in financial supply side,it has been a social concern to continuously enhance the real economic capacity of financial services and optimize the financial services of small & micro enterprises.The potential credit market for small& micro enterprises plays an important role in the transformation and development of commercial banks.At present,as the big data technology becomes increasingly mature,the big data has been the innovative tool for financial institutions in financial activities.Under the new pattern of the rapid development of Internet finance,traditional commercial banks are optimizing the credit products of small and micro enterprises through big data,in order to maintain the competitive advantages,improve the profitability,control the credit risks,relieve the financing difficulties and achieve the win-win between banks and small & micro enterprises.Based on the long tail theory,financial innovation theory and financial growth cycle theory,this paper systematically analyzes the CM Bank loans for small & micro enterprises based on big data by means of literature analysis,case analysis and comparative analysis.Firstly,the relevant literatures at home and abroad are sorted out comprehensively and systematically;Secondly,the concepts and features of small µ enterprises and big data are analyzed,and the application and significance of big data in the loan field for small & micro enterprises are introduced;Thirdly,the development of CM Bank loans for small & micro enterprises' innovation is introduced,and the current situation of CM Bank loans for small & micro enterprises is displayed in a chart,the problems with guarantees,pricing and risks and their causes are analyzed;Fourthly,the innovation in the big data loan products for small & micro enterprises is deeply analyzed taking "W Lead" product in CM Bank as an example;Finally,the case experience is summed and the enlightenment of innovation in loan products by using big data for small & micro enterprises in CM Bank is put forward.