The Influence Between Customer Participation And Manufacturing Enterprises' Service Innovation Performance

With the development of Internet,the boundaries of enterprises are increasingly blurred,and innovation is becoming more and more systematic,uncertain,complex and open.How to realize the service-oriented transformation of manufacturing enterprises is a key problem to be solved.However,the current research has some limitations: on the one hand,manufacturing enterprises pay more attention to product innovation and technology innovation,but not enough attention to service innovation;on the other hand,the existing research on customer participation in service innovation often pays attention to the service scheme's design of service enterprises,and lacks effective theoretical guidance for the research on the transformation of manufacturing enterprises.In view of the above-mentioned practical situation and theoretical background,this paper integrates the theory of dynamic capability and the theory of knowledge-based view,and discusses the impact of customer participation on the service innovation performance of manufacturing enterprises with the service-oriented logic as the main line.By studying the response mechanism of manufacturing enterprises,this paper analyzes the choice of customer participation.Finally,the empirical part uses the nonparametric estimation self-help analysis method,through the questionnaire to collect 139 manufacturing enterprise project level data for empirical analysis.This paper studies the mechanism of strategic flexibility and knowledge integration on service innovation performance of manufacturing enterprises,and tests the chain intermediary effect and its difference between customer participation and service innovation performance of manufacturing enterprises.The results show that: first of all,customer participation has a positive effect on service innovation performance of manufacturing enterprises,and there are three intermediary paths that are supported.Secondly,for the strength of intermediary path,the research shows different results: the intermediary effect of knowledge integration is the highest,and there is no significant difference between strategic flexible intermediary effect and chain intermediary effect.Finally,the mediating effect of customer participation in information provision through knowledge integration is greater than that of chain mediating effect,and there is no significant difference in the intensity of co development dimension in the three paths.At theoretical level,it empirically tests the relevant theories of service-dominant logic and promotes the relate research of service science.By studying the performance relationship between customer participation and service innovation of manufacturing enterprises,the relevant achievements of service management and manufacturing service are enriched.The strategic flexibility related to the ability of enterprise resource integration is introduced as the key variable of knowledge integration,which answers the question of how to turn customer participation into.At the same time,it opens the "black-box" of the influence mechanism of customer participation on the performance of enterprise service innovation,which provides new ideas for the follow-up research.At the management practice level,it is found that strategic flexibility plays an important role in knowledge integration through resource allocation and use,and it is of great significance for organizations to integrate resources or knowledge strategies to manage innovation process.