Research On The Way Of Equity Crowdfunding Of Small And Medium Sized Enterprises

Today,when China's economic development is accelerating,the status of small and medium-sized enterprises has become increasingly prominent,and they have made great contributions to ensuring social stability.Whether it is the number of enterprises,the improvement of people's livelihood,or the promotion of innovation and improvement of economic structure,the advantages of small and medium-sized enterprises are obvious.The recently published SME report shows that more than 90% of the total scale of all types of enterprises in my country are SMEs,and their contribution to employment,GDP creation,import and export trade volume,and government taxation have reached75% and 60%,70% and 50%,it can be said that my country's economy is growing continuously due to the rapid development of small and medium-sized enterprises,and the promotion of small and medium-sized enterprises is huge.In recent years,with the rapid development of the Internet,a new financial form has been born,and the key branch is equity crowdfunding.It is a brand-new financing model in my country.Small and medium-sized enterprises are also trying to use equity crowdfunding.Carry out financing.Equity crowdfunding is characterized by loose entry conditions,high financing efficiency,and low financing costs,which enrich the financing channels for SMEs.Therefore,great attention should be paid to the development of equity crowdfunding,which makes the financial innovation theory of China's capital market more diversified.The emergence of equity crowdfunding has changed the structure of participants in the financial market,provided the public with participation opportunities,improved the utilization rate of private capital,and contributed to the optimal allocation of resources.However,my country's involvement in equity crowdfunding is relatively late,and some related policy mechanisms are relatively backward.Small and medium-sized enterprises still have many problems in the process of using this financing model to absorb funds.This article takes the case of the SME Chinese World Company's use of equity crowdfunding as the research object,using literature analysis,case analysis and comparative research to analyze in detail the incentives and performance status of the company's equity crowdfunding activities.Then,it explored in depth a new form of financing combining the new third board and equity crowdfunding.The article starts with the difficulty of financing for small and medium-sized enterprises as a breakthrough.It introduces and analyzes relevant literature and materials step by step,including the actual financing situation of small and medium-sized enterprises,the definition of equity crowdfunding,the incentives and performance of equity crowdfunding,and some relevant theories.The necessary elaboration is provided to pave the way for further in-depth research from the theoretical level.Then,it introduces and analyzes the case of equity crowdfunding of Huarentiandi.With the analysis of relevant financial indicators before and after financing,and the application of Du Pont analysis method,it is concluded that the financial performance of Huarentiandi is significantly different before and after equity crowdfunding.Based on the performance analysis,it can be learned that the NEEQ equity crowdfunding plays a key guiding role in improving the financing difficulties of SMEs.In addition,the end of this article provides suggestions on NEEQ equity crowdfunding financing,hoping that the new financing model of equity crowdfunding can develop better and promote the smooth development of SMEs.