Value Evaluation Of Advertising Companies Based On EVA-Monte Carlo Simulation

The advertising industry,following the pace of reform and opening up,has developed rapidly from scratch.According to industry statistics,at the end of 2018,the industry's turnover exceeded 1 trillion.The advertising industry,which continuous prosperity is also reflected in the growing size of advertising companies.The advertising companies' number is increasing by more than 10% every year,and the turnover is constantly setting new records.The advertising industry prospers,at the same time advertising companies have continued to raise funds for listing.The assets evaluation has gradually attracted people's attention.This paper hopes to gain a deeper understanding of the development history of Chinese advertising companies.Based on the existing research results,it summarizes the characteristics of Chinese advertising companies and prepares them for the theoretical basis for the valuation of advertising companies.At present,the evaluation of advertising companies takes into account relevant issues such as changes in the industry environment,the characteristics of the objects to be evaluated,and the purpose of the evaluation.In the evaluation,the traditional basic method is often modified to make the evaluation process,at the same time results more consistent with the characteristics of the objects to be evaluated.At present,the commonly used evaluation method for advertising companies is the improved economic value added(EVA)method of the income method,but there is also a problem that the subjective impact of income prediction is large.This paper intends to use the Monte Carlo model,using the principle of large numbers,and using random numbers.Combine the law of large numbers to find the most probable result,solve the subjectivity problem in the evaluation,improve the credibility of the enterprise evaluation value,and make the evaluation result more reflect the enterprise value.