Research On Marketing Strategy Of PF Commercial Bank's Financial Products

The continuous reform of the domestic financial system has strongly promoted the development and prosperity of the wealth management market.Nowadays,a large number of people and enterprises use their free wealth to buy wealth management products in order to preserve and increase their value.Since its establishment,financial services have been the key development direction of PF commercial bank.Driven by the rapid development of the market,financial services of this bank have shown a good rising trend in recent years.With the continuous development of the market,the competition from peers and Internet finance is increasingly intensified,how to obtain higher performance in this market environment has become a key research topic.This study selected PF commercial Banks as the object,according to current situation of the financial product marketing,intensive analysis,the article mainly introduced the specific background,significance and research status of research activities and the specific research method,etc.,at the same time the author on 4 p theory related to the deep,and the marketing theory from product,price,channel and promotion four core areas,established the theoretical foundation of this paper.Combined with the marketing status of the commercial bank's existing financial products,the author analyzes the macro environment and industry environment that the bank faces in the current business process.In addition,this paper also discusses the establishment of its marketing strategy based on the actual business situation of the bank.With the help of the 4P marketing theory,it integrates the relevant strategies such as product,price,channel and promotion.In order to ensure the smooth implementation of the strategy,the author comprehensively analyzes the micro,macro and industrial environment that the bank is currently in based on the actual situation,and carries out a detailed analysis of the micro environment based on SWOT and other theories to clarify the feasibility of the strategy used by the bank.Combined with the research results,this paper proposes a number of improvement measures to effectively promote the improvement of marketing effects,including the establishment of a scientific and reasonable incentive mechanism and risk control system;Implement the management concept of "people-oriented";Enhance risk control awareness,and adhere to customer respect;Strengthen resource conformity,establish informatization safeguard system to wait a moment.