| This study examined the impact upon a preference sorting task and discourse as determined by number of content units, content units + elaborations and word count when two groups of adults, one African American and one Caucasian American, were presented with six pairs of scenes identical except for the ethnicity of the models in the scenes. For preference, each ethnic group showed significant preferences for their own ethnicity. For the discourse tasks, there were no differences for the number of content units or content units + elaborations between scenes or the ethnicity of the pairs of scenes analyzed. For word count, there was a notable difference between scenes. The participant groups showed minimal differences when presented with the Caucasian scenes. However, when presented with African American Scenes, the Caucasian group provided significantly more words than the African American group. Recommendations determined by the results of this study were that the two participant groups be more rigorously identified to be homogeneous and that more participants be recruited to provide greater statistical power. It was also recommended that the composition of the scenes be evaluated for appropriateness by both Caucasian and African American groups. |
