| The Kansas City Environmental Education Network (KCEEN) is housed within the Mid-America Regional Council (MARC). Its goal is to serve as a network within the nine-county Kansas City metro area serving pre-K through 12 educators. KCEEN's original vision was the outcome of a roundtable in 2003. Now, KCEEN is approaching the need to envision its next phase. This marketing plan is designed to: (1) Review and analyze the current situation in environmental educational communications nationwide with an emphasis on the sustainable school model. (2) Review and analyze the current internal services, partnerships and communications at KCEEN. (3) Create a SWOT analysis on the strengths, weaknesses, opportunities and threats to KCEEN. (4) Provide marketing recommendations that give obtainable objectives, strategies and tactics for KCEEN.;This marketing plan that will take KCEEN into its next phase---the phase in which KCEEN moves towards the goal of sustainable education. |
