Co-production to promote creativity in the Chinese variety show industry: From the global to the local

The purpose of this study is to explore the implementation of co-production to promote creativity in the Chinese variety show industry, and the social impacts on this link. The finding indicates that the use of international co-production strategies results in hybridization, which promotes creativity and constantly pushes the development of the Chinese variety show industry. The application of domestic co-production stimulates the commercial operation in the production and distribution of Chinese variety shows; in turn, the integration of commercial operations into domestic co-production promotes creativity in the Chinese variety show industry. Intrusive state power over the Chinese variety show industry and current market mechanisms applied to the industry are the major obstacles that negatively impact on co-production and the promotion of creativity strategies.