| Corporate internal communications is an extensively researched topic in Western countries, and results link effective communications to better return on investment. A growing number of Western corporations have extended their global businesses into China, and are finding ways to better incorporate their internal communications programs to their businesses in China. This thesis serves as a guidebook to help global corporations design effective internal communications programs specifically targeted to their Chinese employees, and create a more engaged and productive Chinese workforce.; This thesis analyzes the communications barriers that internal communications specialists expect to encounter when talking to Chinese employees, and highlights some outstanding case studies, where multi-national corporations have successfully adopted effective internal communications programs in China. |
