| This study focuses on computer mediated communication (CMC) and its impact on interpersonal relationships within a global technology organization. The researcher evaluated to what extent CMC technology enhances the efficiency of business coordination in decision making on an international level, and to what extent CMC technology minimizes employees' sense of team cohesion, collaborative work, or true sense of human connection. Computer mediated communication is a growing method of communication which is increasing in popularity as it enables virtual and global employees to work together on a team and achieve efficient organizational results and deadlines. This study specifically investigated the impact of the relationships between global virtual teams where there are also different cultures and communication styles involved. The design of this study uses an ethnographic approach consisting of multiple global employee interviews and a series of observations by the researcher. The results of the study suggest that, while CMC is an effective tool in initially connecting the disparate employees on a global team, it is not as effective of a tool as face-to-face (F2F) communication when it comes to deepening interpersonal relationships, and gaining a respect and understanding for the various cultures represented on the team. |
