International tourism marketing: Comparing the Brazil situation to Australian and Mexican marketing activities to potential U.S. tourists

Marketing activities have a crucial importance in promoting the image of a tourism destination to potential tourists, as well as to provide consistent information. A marketing perspective of Australia, Brazil, and Mexico international tourism development in the U.S. shows a comparative situation of how essential it is to have a strong commitment from governments and tourism trade in order to develop an image of a destination abroad.; The study is based on related literature such as Baloglu and McCleary (1999); and Sirgy and Su (2000), who agree that the process of developing marketing strategies should count on knowledge of the target market. Steps include knowing the images that potential tourists hold about the destination, as well as their needs and wants when looking for a tourist destination; knowing market segments more attracted to the destination; being aware of the weakness and strengths of the destination itself; and, being aware of competing destinations. Those criteria form the primary basis for creating competitive marketing strategies to destinations willing to expand their tourist demand.