| Emerging markets play a vital role in today's long-term business strategies. Leaders in the beverage industry understand how important these markets are to the future of the organization. Coca-Cola, in particular, expects China to surpass Mexico and become the Company's largest market. This study of the strategic marketing efforts put forth by Coca-Cola examines how they have been able to corner the Chinese market. Case studies and articles provide an in-depth analysis of the techniques utilized in developing China's market. |
