On The Optimal Solution Of Enterprise Revenue Based On Game Theory

Game theory is to explore the competition and cooperation among enterprises in the supply chain.Nash equilibrium theory is the basis of modern game theory as well as economics and it is used to explore the equilibrium between non-cooperative games.This paper discusses the optimal solution of enterprises revenue in the two different game models,which is a revenue Nash Equilibrium model and a Stackelberg Nash pricing model of a two-layer supply chain leading by manufactures.The main research contents are as follows:In the first chaper,we maily introduce the knowledge background,research status and significance of Game Theory,and content of this paper.In the second chaper,this paper constructs a revenue Nash Equilibrium model among the travel agencies,which adopt different financing strategies affected by risk appetite under two kinds of monetary policies.An equilibrium revenue can be calculated by exploring an equilibrium quality,quantity and individuation of the travel agency,which adopted different financing strategies.In the third chaper,this paper mainly introduces a Stackelberg Nash pricing model of a two-layer supply chain leading by manufactures,which consists of two competitive manufacturers with social responsibity and a retailer,and mainly discusses the pricing and revenue distribution of their products in the supply chain.We analyse wholesale price,retail price,product demand and the profit affected by socially responsible in these models,such as decentralized model,alliance model and centralized model.