Optimal Pricing Strategy And Marketing Pattern For Aviation Considering Passengers Price Comparison Behavior

This article based on the research results of dynamic pricing in revenue management of domestic and foreign,then through the management theories and methods such as dynamic optimization,revenue management,and game theory establishes the direct selling and distribution of two kinds of sales model,Finally,the revenue of airlines under different sales modes is compared and analyzed.The research in this paper mainly includes the following three parts.First,study on the pricing strategy of airlines under the mode of single intermediary sales at the end of quarter.In this section,an airline duopoly competition model is established under the popular OTA distribution channel.It is assumed that there are two competing airlines in the market and passengers have price comparison behavior,and establishing a Hotelling model to describe the two-cycle game between airlines and passengers,the influence of market competition and passenger price comparison behavior on the equilibrium result is analyzed by solving equilibrium pricing and revenue.Second,research on research on airline pricing strategies under the joint sales model at the end of the quarter.This section introduces the realistic background of competition between airlines and intermediaries on the basis of the third chapter.Under the non-cooperative game of competition between airlines and intermediaries,what changes will occur in equilibrium pricing and revenue when faced with passenger price comparison behavior? This part discusses the equilibrium pricing and revenue of two competing airlines and the change path of pricing strategy.In the same way,analyzes the influence of market competition and passenger price comparison behavior on the equilibrium result.Third,the airline pricing strategy research under the Quantity-limited sales model.The previous two chapters discuss the pricing decisions of airlines when intermediaries exist,but this section is based on the direct marketing of airlines.When airlines conduct Quantity-limited sales,also analyze the impact of market competition and passenger price comparison behavior on the equilibrium result.Finally,a comprehensive comparison is made between the changes of airlines’ revenues under distribution and direct selling in chapter 3,chapter 4 and chapter 5,it will help airlines choose the right pricing strategy in different sales models.