Research On Optimization Of Key Account Relationship Management Model Of K Company

Key accounts mainly refer to customers who have a large marketing volume and occupy a large proportion in the marketing share of their companies.Therefore,in the practice of enterprise bulk sales,it is necessary to establish relationships,enhance communication,business synergy,cooperation and win-win,etc.From the perspective of promoting corporate customer relationship management.The K Company discussed in this article is mainly engaged in personnel commodity marketing.At present,under the influence of the domestic and international economic situation,K Company's bulk commodity sales department has encountered some development difficulties,especially in the Key account relationship management model,there are still many weak links,which affect and restrict the sales efficiency of K Company's bulk commodities.To this end,this article takes K Company as an example,carries out some analysis on its big customer relationship management model and discusses the actual level.Combined with the current view of enterprise customer relationship management theory,it tries to propose some optimization strategies to promote practice.Based on social survey,literature analysis,and empirical induction,this paper investigates the Key account relationship management model of K Company's commodity sales.It is found that K Company is mainly engaged in bulk commodity marketing,and major customers are important in its operating system.Function,therefore,from the perspective of enterprise development appeal,K Company regards Key account relationship management as an important content in enterprise marketing and actual operation,by creating a close relationship between Key accounts and companies,and from the system construction and management model.In terms of continuous optimization,we will strengthen the relationship building and deepening of new and old customers and different levels of customers,and strengthen the various resources and capacity building of K Company with the guidance of major customer satisfaction,in order to realize the customer support of K Company's sustainable development.Help.However,it should also be noted that K Company's Key account relationship management model is more based on the company's own development,and does not form a good relationship management model around the needs of Key accounts,and is developing a large company.When the top-level design system of customer relationship management is arranged,it is not closely related to the company's current development strategy.The strategic matching and adaptability need to be strengthened.At the same time,the value appeals of Key accounts and various resource development management are not well developed.The system,in the specific Key account relationship management system and implementation,also appears to be more casual and traditional,and there is still a big gap between the modern enterprise's process management and other weak links.On this basis,the paper makes the satisfaction of K Company's big customers.In a detailed investigation,in general,K Company has not done enough in the management of Key account satisfaction,and a large proportion of Key accounts are not satisfied with K Company and its various service attitudes and quality.To this end,combined with K's current investigation and analysis of the status of the major customer relationship management model and some unavoidable issues with strong characteristics of the times and sustainable improvement orientation,based on the overall framework of the Key account relationship management model,At present,K company should focus on establishing a Key account relationship management team and management system,and segmenting and managing Key accounts.On this basis,K Company should focus on the strategic guidance under the various resources and capabilities analysis under the constraints of the internal and external environment to better formulate the characteristics of K Company and meet the needs of major customers and development.The relationship management system,in accordance with the scientific concepts and standardized management characteristics of modern Key account relationship marketing,attaches great importance to the development and cultivation of potential customers of bulk commodity sales,and does a good job in customer relationship management of primary,intermediate,advanced and disruptive phases of Key account relationships.In this way,we will make every effort to improve the satisfaction of Key accounts and realize the good sales efficiency of K products.