Study On Optimization Of Marketing Strategy Of TS Brand Cigarettes In Shandong

With the gradual deepening of brand implementation,the development of tobacco brand marketing in the tobacco industry has become an important factor affecting the growing development of cigarette industry enterprises.According to the current market development situation of tobacco industry,it is of great significance to improve and optimize brand marketing methods,innovate brand promotion ideas,and establish a scientific and effective new brand marketing mechanism.Based on the current situation of TS brand marketing,this thesis further studies TS brand marketing strategy,explores new ideas,new development and new fields of cigarette marketing,innovates marketing ideas and establishes more perfect brand marketing strategy under the tobacco monopoly system and new rules of various industries.Firstly,this thesis discusses the current development situation of tobacco industry,the basic theory of "TS" brand and cigarette marketing mode,defines the difference between brand marketing and traditional marketing,clarifies the ideas of the thesis,and clarifies the main body and significance of cigarette brand marketing.Secondly,it analyses the tobacco monopoly system and the general situation of tobacco industry development,points out the increasingly complex market environment faced by the development of TS brand,and the problems existing in the development of TS brand enterprises.According to the relevant analysis of the previous part,in the end of the article,combined with the development status of TS brand market,put forward the cigarette marketing strategy optimization scheme that more meet the current market requirements,and the suggestions and suggestions to ensure the implementation of the optimization scheme.This thesis discusses the importance and necessity of perfecting and optimizing the marketing strategy of TS brand cigarettes through the analysis of the current situation,finding out the problems,and putting forward the ideas and methods to solve the problems.Based on scientific theory,this thesis adopts the method of combining macro and micro analysis,summarizes the conclusions through practical experience,absorbs the relevant contents of domestic and foreign cigarette brand marketing strategies,and puts forward more effective new methods to optimize work efficiency,improve the market competitiveness of "TS" brand cigarettes,and enhance the "TS" brand enterprises.The development of the cigarette industry can provide reference and help to promote the company’s efficiency,so that it can also provide more effective reference for the development of other brands in the cigarette industry.