The Communication Practice Of Hanfu Culture And The Construction Of Signification System

Hanfu,a symbolic expression of traditional culture,has now developed into a popular costume form,which is the result of a cultural practice jointly carried out by hanfu lovers,merchants and the government.The rapid development of the new media in the network today,hanfu and its culture,has become a symbol,the main body around the symbol for the online practice of cultural activities,production with their respective cultural significance,construct the contemporary hanfu cultural symbol system,contains the hanfu behind the cultural capital for the operation of the logic.This paper adopts qualitative research method,takes WeChat,QQ,douyin and other media platforms as online field points,and takes the offline activity space of hanfu lovers as the physical field investigation points to conduct an online and offline observation and participation,aiming to analyze the construction,generation and communication process of the current cultural symbol system of hanfu.According to Cassirer’s theoretical principle of "people--using symbols--creating culture",the article first presents a involved in hanfu communication practice in three main body appearance,then analysis the hanfu cultural symbol system refers to the specific meaning,then look at the three main body in the spread of the new media environment practice exactly how to construct the hanfu culture symbol system,and try to analysis the different main body action logic,and finally from the perspective of cultural capital for the construction of the symbol system to make a theoretical response.The research can return to the research of subculture,and the use of semiotics for a discussion of hanfu,is also the study of traditional Chinese culture to put forward a comprehensive perspective of new media communication.