Research On Improving Tourism Experience Of TsingTao Beer Museum

With the continuous growth of popular cultural demand and the deepening of cultural and tourism integration,museums have become a much-loved cultural tourism carrier.The evolution of social economy from industrial economy to knowledge economy to experience economy has made tourism experience an extremely important psychological need for tourists.In this context,how to improve the museum tourism experience has become a common focus of the cultural industry academia and many museums.The Tsingtao Beer Museum has an important representative position in the development history of China's beer industry.It has great value in displaying beer industry culture and providing tourism experience services.However,it has not yet achieved ideal economic benefits in tourism development.There are many problems in service,theme experience,and cultural and creative product development.In view of this,this paper selects Tsingtao Beer Museum as the research object,based on experience economy theory and immersion theory,and on the basis of analyzing the concept and characteristics of experience economy and the connotation and model of immersion theory,constructing a theoretical model of museum tourism experience and exploring From the perspective of immersive experience,the influencing factors of Tsingtao Beer Museum's tourism experience are the personal characteristics of tourists,the characteristics of Tsingtao Beer Museum's tourism experience,and the characteristics of post-tourism behavior.According to the influencing factors of tourists travel experience,a questionnaire was designed,and SPSS software was used to conduct descriptive statistical analysis,reliability and validity analysis,factor analysis,and correlation analysis of the questionnaire,to discuss the current situation and existing problems of the tourist experience of Tsingtao Beer Museum.In response to the existing problems,the tourism experience improvement path is proposed from the four dimensions of environmental design,tourism services,event experience,and cultural and creative products,including:improving the environmental design of the Tsingtao Beer Museum;optimizing the tourism services of the Tsingtao Beer Museum;strengthening the experience activities of the Tsingtao Beer Museum;Enrich the cultural and creative products of Tsingtao Beer Museum.This paper combs the existing research results and finds that in recent years,there are few empirical researches on industrial museum tourism from the perspective of tourists.This research applies experience economy and immersion theory to the analysis of tourist experience elements of Tsingtao Beer Museum tourists Based on this,the tourist experience questionnaire is designed to extend and supplement the theory of tourism experience research in industrial museums including the Tsingtao Beer Museum.In addition,from the perspective of immersion theory,focus on refining and analyzing the characteristics and experience of tourists participating in the Tsingtao Beer Museum tour,and on this basis,we will discuss in depth how to improve the satisfaction of tourists' travel experience,so as to develop the Tsingtao Beer Museum's travel experience.Put forward targeted improvement suggestions,and provide certain realistic guidance for the development of tourism experience of the Tsingtao Beer Museum and even the China Industrial Museum.However,due to the limitation of time,energy and research ability in the research process of this thesis,there are certain sample limitations in the quantity and representativeness of the survey data collected,which leads to the pertinence and effectiveness of the proposed Tsingtao Beer Museum tourism experience improvement strategy To be discussed.