Packaging Design Of "Bai Ji Hui Cui Zhai" Peanut Cake Based On Henan Opera Elements

The practical function of ordinary packaging can no longer meet the needs of consumers.More and more consumers begin to pay attention to the cultural connotation of products and the added value of products themselves.As a time-honored brand,"Baiji Ficuanzhai" peanut cake has been unable to well reflect the sense of weight of the brand’s century-old history and culture and the characteristics of The Times due to its lack of brand innovation consciousness and derailment with The Times.This topic takes the cultural elements of Henan Opera as the starting point and combines the aesthetic standards and needs of modern consumers to redesign the packaging of the peanut cake brand of "Baiji Meichuizhai".Through the present situation of market research to understand the peanut cake packaging,generalizations,fundamentally find out the problems existing in the packaging,in kaifeng henan opera has been innovating culture and regional culture was fully on the basis of product features,develop in line with the "white" excellence peanut cake brand packaging design innovation points;expand the value of local culture output.Through the preliminary research,a large number of documents andabout Henan opera culture and pastry packaging were collected.When we dig deeply into the cultural elements of Henan opera,we find that the culture of Henan opera contains rich and colorful cultural characteristics,such as the image characteristics,character modeling,character costumes,character narrative plot and so on.In order to facilitate the pertinence of this design topic,in the aspect of extracting the elements of Henan opera,the traditional cultural elements are implanted into the packaging design of peanut cake in the form of visual graphical expression,mainly from the two aspects of character image and narrative plot.Help the inheritance and development of local historical culture intangible cultural heritage culture,and enhance the cultural connotation and activity of peanut cake brand.The main content of this thesis is to make "Baiji" brand occupy a place in the colorful pastry market.This topic is based on the "intangible cultural heritage" cultural exploration of regional cultural tourism product packaging design,to the current national promotion of "intangible cultural heritage" culture and comprehensive expansion of cultural and tourism industry development policy.In order to enhance cultural confidence,improve national cultural soft power and Chinese cultural influence,and promote the integrated development of cultural undertakings,cultural industries and tourism.The unique visual form elements of Henan opera are integrated into the traditional pastry packaging design,which makes the design of this project have certain cultural value and social reference significance.