Research On The Development Strategy Of RT Tarpaulin Products Co.Ltd

With the rapid development of the socialist market economy,the development of all fields of our country has been vigorously promoted,and the effective implementation of the strategic management system has become more and more prominent in the production and management of enterprises.However,the development of small and medium-sized enterprises with traditional management as the main feature is facing severe challenges.As a traditional manufacturing industry,the awning canvas manufacturing industry is at a disadvantage in the development of enterprises in the new era.As a representative of traditional manufacturing,RT Tarpaulin Products Co.,Ltd.is also a typical small and medium-sized enterprise.There are problems such as low internal management level,insufficient innovation ability,and unclear strategic positioning.These problems make it difficult to implement strategic management effectively.However,with the continuous changes in the national policy,RT Tarpaulin Manufacturing Co.,Ltd.has ushered in new opportunities for development.In order to continuously improve the speed of enterprise development,it is necessary for RT to pay attention to the management of strategic planning and formulate strategic plans.Ensure that enterprises establish a sound strategic mechanism and continuously improve the efficiency of various tasks.And how to make RT Tarpaulin Products Co.,Ltd.gain advantages in the future development,how to promote and ensure the implementation of the strategy,and how to achieve green and sustainable development are the focus of this article.This thesis takes RT Tarpaulin Products Co.,Ltd.as the main object of study.Starting from Development Strategy Theory,this article firstly elaborates current status of development strategy studies both domestic and overseas.Then,through internal analysis on company issues and external evaluation on industry development status,the author suggested strategic choices for RT.Leveraging PEST and SWOT model,the author provided detailed implementation measures for key strategies with the purpose of realizing long-term development in a highly competitive environment.According to the research,RT company implements WO compensation strategy for overall strategy to seize external opportunity and overcome disadvantages.For business strategy,RT applies a combination of Cost-Priority Strategy and Differentiation Strategy.RT companies should adopt talent strategy,technology strategy,brand strategy and cost strategy.In order to ensure the smooth implementation of the company’s development strategy,measures such as enhancing human resource management capabilities,attaching importance to technological innovation capabilities,increasing brand image building,improving corporate operating efficiency,and accelerating corporate green transformation have been proposed to enhance corporate competitiveness.Finally,safeguard measures were formulated from four aspects: planning and design guarantee,organizational structure guarantee,technological innovation guarantee and corporate culture guarantee.