The Cultural And Creative Product Design Of Xiang Embroidery Based On The Cultural Image Of 24 Solar Terms

For thousands of years,traditional embroidery culture is famous for its Chinese characteristics.On the Silk Road,which is famous at home and abroad,China was formed by the ancient exquisite silk craft trade,and Xiang embroidery also played a supporting role on this road.But with the development of the times,a wide range of Hunan embroidery cultural and creative products gradually come into people's lives.However,the design of cultural and creative products of Xiang embroidery is not beautiful enough to meet the aesthetic needs of modern people.This paper studies the cultural image of 24 solar terms.Through the study of cultural image,24 solar terms are divided into two parts: "meaning" and "image".Meaning is the cultural gene,which shows its cultural connotation.The quantitative method of cultural omics is used to mine the cultural factors of solar terms.According to the theory of cultural structure level,the cultural factors of solar terms are constructed into 24 solar terms cultural gene database Secondly,"image" is the visual representation of culture,analyzing the design of cultural and creative products at home and abroad,summing up their advantages and disadvantages,and looking for the design methods of cultural and creative products of 24 solar terms Xiang embroidery.Finally,according to the online questionnaire survey method,the user needs are analyzed,and the design orientation is determined according to the survey results,which is realized with the help of computer-aided tools and 3D printing technology Twenty four solar terms Hunan embroidery cultural and creative product design.The research shows that the problems in the design of Xiang embroidery cultural and creative products are found.Combined with the 24 solar terms culture,it can add story and interest to the design of Xiang embroidery cultural and creative products,attract more young people to understand Xiang embroidery,meet the demand of paying for Xiang embroidery,improve the brand value of Xiang embroidery,and provide reference ideas for the follow-up research of Xiang embroidery cultural and creative design.