Research On Inheritance And Market Development Of Intangible Heritage Ji School Inner Painting Art

The development of the times,the change of consumption demand and consumption mode make the inner painting of Ji school break away from the inherent living environment.The rapid development of market economy makes the inner painting of Ji school face the dilemma of transformation and upgrading.How to balance the relationship between traditional art creation and modern mechanization,how to build a bridge between historical culture and modern culture,so that the inner painting art does not lose its cultural connotation It is an important reason for the difficulty of Hebei school's inner painting and many intangible cultural heritage culture and crafts in exploring the market-oriented road.Based on the three aspects of artistic creation and modern batch reproduction,artistry and marketability,traditional business model and modern business model,this paper expounds the existing problems in the market-oriented development path of Ji school interior painting.Based on the principles of intangible cultural heritage protection and development,the analysis of successful cases of excellent intangible cultural heritage handicraft transformation,and a large number of literature research,this paper deeply explores the benign development measures of Ji school's interior painting from the perspective of marketization,pays attention to the cultural connotation of Ji school's interior painting,creates the interior painting brand with local characteristics,and deeply promotes it through diversified new media communication modes,so as to serve Ji school in the new context It provides new ideas for the inheritance and development of interior painting.