Research And Practice On The Innovative Design Of Ba Yu Cultural Elements In The Packaging Of Agricultural And Sideline Products With Chongqing Characteristics

Bayu culture is the sum total of material culture and spiritual culture created by Bayu people,including the thousand year cultural heritage from Xia Shang period to Ming and Qing Dynasties.From poems and songs to dance ballads,from drama literature to painting and architecture,from folk customs to soil and water,all aspects of social life are involved.Bayu culture is the internal culture of Chongqing,which reflects the production and life and spiritual culture of Chongqing people,and is the root of Chongqing culture.In recent years,with the strengthening of cultural construction and cultural self-confidence advocated by the state,the excavation and promotion of Bayu culture have been further valued.Chongqing has a vast area,with unique characteristics of Bashan and Chongqing water resources,superior climate environment and sufficient water and soil resources,which breed rich animal and plant varieties and various agricultural and sideline products.How to put these agricultural and sideline products into the market by means of commercialization and informatization,especially how to integrate Bayu cultural elements into the packaging and design of agricultural and sideline products with Chongqing characteristics,enhance their internal local quality and cultural value,create a distinctive brand image,and let more consumers accept,recognize and enjoy these agricultural and sideline products,which has become the research topic of this subject Purpose and significance.This thesis first summarizes the current situation of packaging design of agricultural and sideline products,analyzes and summarizes the advantages and disadvantages of the current packaging design of agricultural and sideline products,and clarifies the research contents and methods of the subject;secondly,it expounds the basic situation of Bayu culture from the origin and formation of Bayu culture,the connotation,content and characteristics of Bayu culture;thirdly,it analyzes the elements of Bayu culture in Chongqing The application value of characteristic agricultural and sideline products packaging design,including its cultural value,economic value,social value and times value;in addition,from the design principle,design concept,material selection,mechanism analysis and other four aspects,the classification characteristics of Chongqing characteristic agricultural and sideline products and the basic elements of packaging design were described;then,the packaging design of agricultural and sideline products based on Chongqing characteristics was analyzed The extraction of cultural elements of China,Pakistan and Chongqing includes color,pattern,symbol and folk custom.Finally,combined with the design case of creation and practice,this thesis discusses how to integrate Bayu cultural elements into the packaging design of Chongqing characteristic agricultural and sideline products.