The Research On Competition Strategy Of Aramid Insulating Paper Of DPT China Company

As the globalization of economics,the quick development of Chinese economy in the world and the improvement of China socialism market system,the people’s living level of material and culture is raised by a wide margin.After solving the question of dress warmly and eat fully,the plan in13^th Five-Year is very critical to build a moderately prosperous society that is a new challenge to economy,medical,education,technology and national defense,etc…..As the one of three high technology fibers in the world,a basic raw material,aramid fiber is widely applied into lots of applications which involve every respect of national destiny and people living.Meta-Aramid insulating paper made by aramid fiber is widely applied into electrical insulating industry whose performance directly impact the finished products’（in the power grid,electric and 3C markets）working life,quality and safety.This paper firstly summaries the business status of global aramid industry（including para-aramid and meta-aramid）and analyses meta-aramid insulating paper industry with PEST and Porter Five Force tool by the thinking way from a face to a point and from an industry to a company to a product.Then analyses the horizontal and vertical boundary of DPT company（CN）Meta-aramid insulating paper business.And analyses the outside environment and inside condition of DPT company（CN）meta-aramid insulating paper business by the tool of SWOT.At last try to define the marketing positon and find out core competitive ability by VRIO tool.On the basis of above mentioned content,considering DPT company’s strategy and current actual business status,study a reasonable and practical competition strategy---Differentiation competition.Firstly DPT company（CN）Meta Aramid insulating paper business implements Deep Diving to OEM or end user action to know market trend and different VOC in order to segment the market.Secondly according to different needs in different markets or applications,develops new products or differential pricing or values selling to implement differentiation competition strategy for defending market share,keeping profit as more as possible and sustaining the competition advantage.Finally work out a series of action plan to execute the differentiation competition strategy.