The Influence Of Cao Dewang’s Accounting Thinking On The Growth Of Fuyao Group

In recent years,the party and the state have introduced a series of policies to vigorously support innovation and entrepreneurship and encourage more talents with the ability to innovate and start businesses to come to the fore.However,in reality,a large number of new enterprises fail due to their founders’ lack of financial management ability.At the same time,some enterprises have achieved sustained rapid growth.Fuyao Group is a typical representative,which is directly related to the excellent accounting thinking of Cao Dewang,the founder.Therefore,this paper takes Cao Dewang as the research object to explore the formation and connotation of his accounting thinking,as well as the functional path and process mechanism for the growth of Fuyao Group,so as to provide reference for the cultivation of outstanding entrepreneurs and the growth of entrepreneurial enterprises in China.In this paper,first the autobiography of Cao has the heart if the bodhi and Fuyao Group,public disclosure of information,and news reports and other data are widely collected,comb,establishing database,and then on the basis of summing up the formation of Cao has accounting thought and connotation,and then to the original data by using grounded theory method open coding,axial coding and selective coding,refined"accounting thinking","integration of business and finance","enterprise growth"three core categories exist intrinsic connection,as the main line to explore Cao has accounting thinking of Fuyao Group,the effect of growth path and process mechanism.The research conclusion of this paper is as follows:(1)through an in-depth inve stigation of Cao Dewang’s accounting thinking process,it is believed that the basic connotation of Cao Dewang’s accounting thinking includes four aspects:profit planning ability,number analysis ability,cash planning ability and risk management ability.Cao Dewang always adheres to the ultimate goal of making profits,USES digital tools to find ways to make profits,plans the investment and recovery of cash flow,and pursues high-quality and sustainable profits with a steady style.(2)based on the coding results of grounded theory,the mechanism of Cao Dewang’s accounting thinking on the growth of Fuyao Group is verified as follows:accounting thinking--Integration of business and finance--enterprise growth.In the initial stage,under the influence of Cao Dewang’s personal accounting thinking,Fuyao Group gained the growth of strong profitability and excellent cost control through the integration of business and finance,overcame the weakness of new creation,and successfully passed the initial stage.In the growth and maturity period,with the formation of the accounting thinking of Fuyao Group and the wide use of financial integration,Fuyao Group has achieved the growth and sustainable development with sufficient cash flow,strong profitability,excellent cost control and leading technology.The main innovation point of this paper lies in:accounting thinking as a part of the entrepreneurial ability system,and to define and conclude its connotation,further use of the grounded theory method to verify its mechanism of action on enterprise growth,research perspective and novel design.