Research On Improvement Of Financial Strategy Implementation Of Wanhua Chemical Group Co.,Ltd.

Polyurethane is a kind of material widely used in polymer materials.Polyurethane material has excellent and irreplaceable performance,and the development of the whole industry has a very good prospect.Wanhua Chemical is the leading enterprise in Chinas polyurethane industry.In recent years Wanhua has made great progress,and the capital market operation of Wanhua Chemical is also very successful.To study the financial strategy of Wanhua Chemical,on the one hand,we can evaluate the current financial strategy of Wanhua Chemical,find out the room for improvement of Wanhua Chemicals financial strategy at present,and provide practical suggestions for the companys follow-up financial strategic planning;on the other hand,we can sum up the beneficial experience of Wanhua Chemical in financial strategy,and provide reference for other similar enterprises financial strategic planning.Starting with the literature review of financial strategy,this paper summarizes the current research status of financial strategy at home and abroad,and introduces the basic theory and research content of financial strategy research.This paper introduces the characteristics of polyurethane industry and the situation of Wanhua Chemical.Using the harvard analysis framework,we systematically analyze the current financial strategy of wanhua chemical based on the results of the analysis.The present situation of its financial strategy and the space that can be improved are clearly understood,and then the future-oriented financial planning of Wanhua Chemical and the corresponding safeguard measures are put forward.On this basis,the successful experience and existing problems of Wanhua Chemical Financial Strategy are summarized,and corresponding policy suggestions are put forward for the financial strategic problems of state-owned enterprise group.Specifically,this article includes the following six parts.This paper expounds the background and significance of this study,the current status of research at home and abroad as well as the review of the status quo of the study,introduce the content and research methods of this paper.This paper introduces the theoretical basis and research methods of Financial Strategy Research.Research on financial strategy based onenterprise life cycle,value creation,sustainable growth and core competence.This paper introduces the basic contents of the research methods of the Financial Strategy Matrix and the Harvard analysis framework.The analysis of Wanhua Chemistry was carried out by Harvard Analytical Framework.After introducing the development course and trend of polyurethane industry,the basic situation of Wanhua Chemistry was introduced.Including strategic analysis,accounting analysis,financial analysis and outlook analysis.This paper evaluates the impact of the current financial strategy adopted by Wanhua chemical on the actual situation of the enterprise,summarizes the correct practice of the current financial strategy,and finds out the problems which can be improved.This paper summarizes the related problems of enterprise financial strategy and puts forward corresponding policy suggestions,and puts forward the deficiency and Improvement Direction of this research.This paper summarizes the successful experience of Wanhua Chemical Financial Strategy,and provides useful reference for other enterprise groups financial strategy planning.