| In the face of the integration of the world economy and the increasingly fierce market competition at home and abroad,especially in the context of the continuous p romotion of the new driving forces in shandong province,only by constantly innovati ng in the core technology products and management mode can the enterprise maintai n its leading competitive advantage.Therefore,taking shandongdongyue group as an e xample,based on the background of the conversion of old and new drivers,this pap er makes a more in-depth study and exploration on the industrial upgrading of enterp rises with innovation as the core.This study not only has certain reference significanc e for shandongdongyue group itself,but also for the development of other enterprises in shandong province.At the same time,it has risen to the level of national overall strategy,and better implements the innovation-driven strategy put forward by the CP C central committee and the strategy of replacing old drivers with new ones put for ward by shandong provinceThis paper focuses on the optimization of shandongdongyue group’s innovation-driven strategy and draws the following conclusionsFirst,by analyzing the status quo of shandongdongyue group’s innovation-drive n development under the background of the transformation of old and new drivers,t his paper analyzes that the rapid development of shandongdongyue group can be attri buted to its continuous implementation of technological innovation,and takes technolo gical innovation strategy as the core of the group’s overall strategySecond,with the help of pest analysis,five forces model analysis and SWO T analysis,shandongdongyue group is now in the macro environment,micro environ ment and challenges analysis,based on the advantages and disadvantages,to provide a basis for the group to develop innovation-driven strategyThirdly,based on an in-depth analysis of the problems existing in the driving process of shandongdongyue group,the overall goal,stage goal and specific implem entation plan of the innovation-driven strategy are formulated and the implementation guarantee measures of the innovation strategy are put forwardThis paper hopes that the research on the optimization of shandongdongyue gr oup’s innovation-driven strategy and its implementation plan can provide a certain reference for the reform and innovation of enterprises in shandong province under the tr ansformation of old and new energy,and provide some reference for the innovation strategies and implementation of other enterprises in China... |