| In recent years,the number of WEEE(Waste Electrical and Electronic Equipment)has grown rapidly,and the effective recycling of WEEE has become a global social problem.The degree of environmental protection of consumers and government decisions directly affect the operation of the green supply chain.It’s important to study how formal and informal recycling companies can grasp the degree of consumer green preference and government subsidy mechanisms in recycling pricing decisions,in order to enhance the market competitiveness of formal recycling companies.This research starts with the basic theory of reverse supply chain management,through the construction of game models and case simulation studies,from the perspective of consumer green preferences and government subsidies mechanism,to study the pricing decision problems of dual recycling channels under decentralized decision making,centralized decision making and revenue sharing.The main research conclusions and innovations are as follows:(1)The issue of pricing decision of dual-recovery channels considering consumer preferences is studied.This part of the content builds a dual-recycling channel pricing decision model that considers consumer preferences.The study found that by increasing the degree of consumer green preference,under both decentralized and centralized decisions,consumers can be promoted to choose regular channels for recycling and improve regular channel recovery profits;under revenue sharing decisions,the two channels will adopt the same pricing decision,consumption Only the regular channel recycling will be selected,and increasing the consumer’s green preference will increase the profit of the dual recycling channel;there are optimal strategies from the perspective of maximizing the profit of the formal channel and maximizing the total profit of the recycling channel.(2)The issue of pricing decision of dual recycling channels considering the government subsidy mechanism is studied.This part of the content builds a dualrecovery channel pricing decision model that considers government subsidies.Taking government subsidies into account in the profit function of the formal recycling channels.The study found that under decentralized and centralized decision-making,controlling the degree of government subsidies for formal channels under certain conditions can make the recovery profits of formal channels greater than those of informal channels;under the revenue sharing decision,as government subsidies increase,The amount and profit of formal channels are increased,and the profits of formal channels are greater than those of informal channels;comparing the three decisions,there are formal channel profit maximization decisions and recycling channel total profit maximization decisions.(3)The issue of pricing decision of dual-recovery channels considering green preference and subsidy mechanism is studied.This part of the content builds a dualrecycling channel pricing decision model that considers green preferences and subsidies.The study found that under decentralized and centralized decision-making,with the increase of consumers’ green preference and government subsidies,the recovery profit of formal channels increased,and the recovery profit of informal channels decreased;Both the degree of government subsidies and the degree of government subsidies increase,and the profits of both recycling channels are increasing.There are optimal strategies for maximizing both perspectives.In the market economy,supply chain management has become one of the high grounds for enterprises’ core competitiveness and energy conservation and emission reduction.At the theoretical level,this research model provides an important theoretical extension for the research on reverse supply chain management and informal recycling channel governance in developing countries.In terms of practical significance,this research can more effectively formulate management plans for regular recycling companies through consumers’ environmental preference information;It can formulate appropriate subsidy measures for the government and provide a reference for the government to promote effective recycling of enterprises.It has important practical significance for the construction of a reverse supply chain system,reducing environmental pollution,improving energy efficiency,and achieving sustainable development of the social economy. |
