Influencing Factors Of Pro-environment Behavior Of Large-scale Dairy Farmers In Heilongjiang Province

At present,dairy farming in Heilongjiang Province is gradually transforming from traditional individual farming to large-scale standardization.As of 2019,there are 620 large-scale dairy farms in Heilongjiang Province.At the same time,large-scale farming also causes great pollution to the farms and the surrounding environment.As the main body of dairy farming,dairy farmers’ behavior decisions will directly affect the ecological and environmental problems.Therefore,under the background of increasingly prominent resources and environment of dairy industry,accelerating the transformation of economic growth mode of dairy industry is the inevitable requirement of sustainable development of dairy industry,urge dairy farmers to implement pro-environment behaviors.Improving the pro-environment behavior of dairy farmers is a key topic for the ecological and economic development of dairy industry in Heilongjiang Province.Therefore,this paper focuses on the influencing factors of pro-environment behavior of large dairy farmers in Heilongjiang Province.In this paper,114 large-scale dairy farmers in Heilongjiang Province were investigated by questionnaire survey based on the review of domestic and foreign literatures on the pro-environment behaviors of farmers and their influencing factors.Firstly,based on the literature and survey data,the status quo of dairy farming in Heilongjiang Province and its environment-friendly behaviors were analyzed.Secondly,under the guidance of peasant household behavior theory,externality theory and related theories of pro-environment behavior,the influencing factors of pro-environment behavior are theoretically analyzed,and on this basis,the research hypothesis of this paper is proposed.Then,the research method of measuring the influencing factors of pro-environment behavior in this paper--multiple ordered logistic regression analysis was determined.In the empirical analysis,the characteristics of five aspects of farmers,including 15 influencing factors,were selected to study the pro-environment behavior of dairy farmers in Heilongjiang Province.The empirical analysis shows that the level of education farming life Think the breeding process of farming income accounted for water land air pollution caused by the opinions of the people around you will affect you to implement environmental behavior The local government to increase subsidies implementation of ecotourism behavior The local government regulation of nine factors to climate friendly aquaculture farmers have positive significant impact.Finally,based on the description of the status quo and the above empirical research results on the influencing factors,targeted countermeasures and suggestions are put forward.