The Packaging Design Of "Si Da Jiu Zheng Huo" Traditional Chinese Medicine Products Based On Yuzhou Regional Culture

In the context of economic globalization,China’s product packaging in the process of close communication between a variety of different cultures,gradually lost some of the regional style with traditional characteristics.Qingshan pharmaceutical "Si Da Jiu Zheng Huo" is the local characteristics of Yuzhou traditional Chinese medicine products,due to Yuzhou long traditional Chinese medicine culture and unique geographical environment,the product itself has good raw materials,the excellent quality of the production process.Specialty packaging should embody the origin of distinctive cultural characteristics,rich cultural connotation to products,but the "Si Da Jiu Zheng Huo" existing packaging but there is a low strength of brand identity,packaging homogeneity serious problems,such as,make product quality unable to highlight their own advantages,strengthen the competitive with other similar products.In this paper,through the Qingshan Pharmaceutical "Si Da Jiu Zheng Huo" sales status of the investigation,from the value of the product,product brand status quo and product packaging problems,summarize the key points to optimize the existing packaging,to explore the direction of design style.First of all,through browsing all kinds of relevant information and analyzing the design cases of domestic and foreign specialty packaging,sorting out the regional culture of Yuzhou,and screening out the most local cultural elements in the form of words and illustrations to carry out packaging design.Secondly,the "Si Da Jiu Zheng Huo" brand,packaging vision,packaging structure and materials,product consumer market and group four aspects of positioning,develop the most suitable for product sales design scheme.Finally,the design of the visual picture and box structure combined with practice,optimize the Qingshan pharmaceutical "Si Da Jiu Zheng Huo" brand,show the cultural characteristics of product packaging,Yuzhou city economic development and publicity to make contributions.The design creation in the protection of packaging structure and practical function of packaging materials,based on the use of graphics,color,text visual expression,jin will be regional culture into the castle peak pharmaceutical "Si Da Jiu Zheng Huo" TCM products packaging design,and then combine packaging aesthetic value and cultural value,promote the brand of cultural value,contribute to the spread of foreign culture of jin,for the local specialty products packaging and the convergence characteristics of regional culture offers a new way of thinking.