Research On Online-Marketing Strategy Of Privacy Products

Since China’s reform and opening-up,China’s social economy has developed rapidly,our incomes has greatly improved.That can be used for personal Sexual health products also increased.At the same time,people are paying more and more attention to the privacy products.As a kind of special commodities,privacy products are more suitable for online sales because of their unique functions and ways of use.How to graft the traditional product marketing methods and marketing strategies to private products,to implement more efficient online marketing is a problem that enterprises of this kind must think about.At present,the academic circle has made some achievements in the discussion of enterprise marketing,and has also carried out multi-dimensional and multi-angle discussion.However,the research on private products is mostly confined to the perspective of product safety and advertising communication,and there are few research topics on its marketing strategy.In the process,we discussed the online marketing issues of Jissbon company,six parts are formed,and the main points are as follows:first,the practical necessity of Wuhan Jissbon company’s online marketing is reflected as follows:the particularity of products is suitable for online marketing;the users of products are mainly young and middle-aged people,which have high acceptance and operation for online consumption Ability to work;low coverage and high cost of offline-sales.Second,the survey on the characteristics of consumers’ purchasing behavior shows that there are many and scattered buyers,and the amount of purchase is small.However,there is a big difference between multiple purchases and purchases,and most of them are non-expert purchases.At present,consumers’ satisfaction with online sales of Jissbon company’s gender health products is low.It is necessary for the company to actively design online marketing strategy improvement measures according to the characteristics of consumers’ purchase behavior,so as to improve consumers’ consumption satisfaction.Third,the problems of Jissbon company’s online-marketing include:less product categories,unable to fully meet the needs of online customers,lack of flexibility in online product price,ignoring the construction of diversified online sales channels,weak promotion and lack of efficient information dissemination strategy;the reason for Jissbon’s online-marketing problems is that it does not make full use of big data for customers There are some problems,such as the demand mining and innovation of household products,the lack of full understanding of the price sensitivity characteristics of online consumers,the lack of high-quality online multi-channel integrated marketing "pusher",and the lack of awareness of the importance of promotion and information dissemination.In order to promote the optimization of Jissbon’s online-marketing system,we need to use big data to improve the matching between product development and customer demand,take the market as the guidance,strengthen the flexibility of price design,strengthen the construction of diversified online sales channels,and improve the promotion strength and promotion information dissemination efficiency.On the one hand,we focus on the level of Marketing Strategy,and on the other hand,it takes Jissbon’s Online-marketing strategy,a gender health product company as an example.The Online-marketing strategy of Jissbon is launched as the theme.The online marketing of Jissbon is launched as the theme.By Study and analyze the current situation,problems and reasons of online marketing of Jissbon Company,it will further enrich the theoretical system of enterprise marketing at the theoretical level and provide new cases.And the improvement suggestions and research conclusions formed can also directly promote the optimization of marketing strategy of Wuhan Jissbon Company,thus having the most realistic practical significance.At the same time,it is also of reference value to adopt suitable marketing strategies for other private product enterprises.There are still some deficiencies and defects in the survey data collection and the analysis of domestic and foreign situations in this research,which is expected to be improved in the following research.