Research On Development Strategy Of X Company

The rapid development of automotive industry has led to the automotive aftermarket,and the demand of automotive fine chemicals market is also growing with it.The development prospect is broad.With the termination of the golden period of vehicle sales in 2004,the sales of automotive fine chemicals began to show a slight negative growth,indicating that the automotive fine chemicals industry is becoming more and more standardized,and the automotive fine chemicals market is moving towards a mature stage.As large automotive sales groups pay more and more attention to the impact of fine chemicals on the turnover and profits of enterprises,the competition in the automotive fine chemicals market is becoming increasingly fierce,and the profit margin of related enterprises is compressed.How to speed up the development of automotive fine chemicals processing enterprises under the current market environment background It is the theme of the study.After more than ten years of development,X has the leading position in domestic sales,and it is representative.Taking X Company as an example,this paper analyzes the internal and external environment of the development of automotive fine chemicals processing,points out their future development strategy,and strengthens the strategic management of X Company.Firstly,the research background and significance are expounded,and the current situation at home and abroad is sorted out.It is found that there is little research on the development strategy of automotive fine chemicals processing enterprises at present.Secondly,the concept,classification and function of automotive fine chemicals are understood,and the strategic management theory is analyzed to lay the foundation for the follow-up study.Thirdly,the internal situation of X company is analyzed from four aspects: management framework,company system,human resources and financial resources.It is found that the company system,human resources and financial resources of X company are inadequate.Then we use PEST and Five Force Model to analyze the macro and industry environment of X Company.Then we use SWOT matrix model to sort out the strengths,weaknesses,opportunities and threats of X Company and analyze the development strategy of X Company.The strategic target of X Company is that the share of the same level enterprises in the Chinese market exceeds 50%.Innovative breakthroughs have been made in R&D,which can be divided into four stages: start-up,planning,operation and control desire assessment.Finally,in order to ensure that the development strategy of X company can proceed smoothly,it is proposed to improve the internal management,accelerate the reform of human resources,adjust the ownership structure of enterprises,and change the financial situation of enterprises.