A Probe Into The Commercial Locus Of The Big Residence Community In The Suburbs Of Canton

Community Commerce is a new style of commerce activated by the suburbanization of people’s living places. In the late 1980s and beginning of 1990s, with the expansion of cities and their area coverage in the China’s mainland, city commercial centers are getting farther away from the jumped-up residences in the suburbs. With the suburbanization of people’s living places and the need of the affiliated equipment owing to the development of big residence, there has shaped up the community commerce.Community commerce comes into being due to the residents’daily necessities. Besides, this comes to a higher level due to people’s consumption requirements such as health, physical exercise, culture, entertainment, image, etc. This is the commercial management aimed at the specifically oriented consumers. With the upgrading of the consumption idea of the modern people, and that of their life need, expectations to the living environment increases, which leads to the trend of the socialization function of the big residence community. Social activities like marriages, birth, anniversaries, funerals, and shopping, gymnastics, recreation, meetings etc. will be transferred to the residence community. This means the scientific layout of the community commerce has the direct impact on the need of the residents and their life qualities, and it is the main factor to promote the association of the people there, and to form the community environment. Meanwhile, the thriving community commerce will also become the new commercial growth point of the city commerce.However, the development of community commerce in China is still in its initial stage, and successful cases of community commerce are few. On the 2009 Community Commerce Forum, Mr. Han Jianhui, Vice President of China’s City Commercial Network Implementation Management Association, proposed his idea that“The slow development of community commerce, in the final analysis, is because we have not tried to perfect it as part of public infrastructure”.The development of big community residence rose in Guangdong Province, and the upspring of the South China Plate in Canton has a great influence on the structure of Canton housing property market, and it has the influence all over the country. Therefore, this dissertation is quite representative in choosing the specific city Canton and its big community residence in the suburbs as the domain of research. It starts from the historical origin, the general situation and the overall characteristic of the design of the community commercial locus. Then this dissertation takes the big community residence in the suburbs of Canton as the research target, analyzes the design of the specific type of locus by means of case studies, and points out the present situation and features, and the drawbacks of the community locus. It also aims to provide rational suggestions to the overall exploitation and planning of community commerce.