Research On Financial Support Strategy Of Cruise Industry In Baoshan District Of Shanghai

Cruise industry as an outstanding representative of the emerging industry of tourism,has a very strong economic output capacity,economies of scale,and regional economic capacity.Since 2006,China’s cruise industry entered a period of rapid development,especially with the inherent advantages of the Shanghai Baoshan District,is to develop the cruise industry.Baoshan District,now the cruise industry has become a regional pillar industry.In response to the "13th Five-Year Plan" target,five years after 2016 is a critical period for Baoshan cruise industry to be modernized and internationalized.It is the decisive moment for the cruise hub of the world’s top three,Asia-Pacific region.Baoshan cruise industry chain expansion,To achieve the crucial moment of linkage linkage.Baoshan District cruise industry in the future not only to continue around the port construction and development,but also actively participate in cruise manufacturing,local cruise services.In this development context,the Baoshan District cruise industry needs to be able to provide a diversified investment channels for the cruise industry and an effective financial support strategy to enrich the capital source.Based on the financial needs of the cruise industry chain in Baoshan District,Shanghai,this paper takes Baosteel Shanghai Baoshan District as a research object and the present situation of Baoshan cruise industry in order to put forward a feasible financial support strategy for Baoshan cruise industry.The paper is based on the theory of industrial cluster,industrial connection,system theory and industrial life cycle theory.In the perspective of industrial association analysis,the paper uses the research methods of industrial chain analysis and the quantitative analysis of the hierarchy structure to study the strategy combination and operation plan of financial industry to support the development of Baoshan cruise industry.First,the experience of the world’s leading cruise port city experience,followed by reviewing the development process of the cruise industry in Baoshan and the cruise industry development background that the financial support cruise industry development necessity and urgency,the use of gray correlation method confirmed financial support The Feasibility of Baoshan Cruise Industry.After summing up these experiences,combined with Shanghai Baoshan financial industry development status,tostudy the feasible combination of financial support strategy.According to the particularity of the cruise industry and the practical ability of Baoshan District,the paper puts forward that the cruise finance supporting strategy of Baoshan District should include policy financing,bank credit,overall project financing,PPP financing,issuance cruise tourism related bonds,trust financing,domestic listing and financing,Offshore financing.This paper tries to provide suggestions and operational paths for the financial support strategy of the cruise industry in Baoshan,and evaluates the effect and application scope of the common cruise industry financial support strategy.Expanding the scope of cruise research,the use of quantitative and qualitative combination of methods to explore the cruise industry development of new ways to better pull Baoshan’s economic development and upgrading of industrial structure.