Research Of Acceptance Of New-energy Vehicles Based On TAM Model

Today cars play a more and more important role in people’s lives,with the rapid development of social economy and science and technology.With the increase of private cars in our country,the environmental problems caused by automobile exhaust emissions are becoming exceedingly serious.In order to reduce the exhaust emissions of traditional fuel vehicles,many cities have issued a series of preferential policies and subsidies to promote the use of the new-energy vehicles represented by electric vehicles.Due to the high technology content and the pollution-free characteristics,the new energy vehicles are currently attracting many people’s attention who intend to by.In order to explore the factors affecting the consumption of new energy vehicles,this paper studies the technology acceptance of new energy vehicles based on TAM technology acceptance model.First of all,according to the characteristics of the current new energy vehicles,this paper improves the TAM technology acceptance model introduces the use of costs and the use of these two indicators of risk variables.After that,this paper carries on the questionnaire survey in Beijing and Shanghai,and makes an empirical analysis of the potential users’ acceptance of new-energy vehicles using the questionnaire data.The paper analyzes the reliability and validity of the technology acceptance model and establishes the structure equation with the help of SPSS and LISREL,and finally obtains the factors that influence the acceptance of new-energy vehicles.Finally,based on the results of empirical analysis,the author summarizes the article and gives the corresponding suggestions and measures.