The Study On Development Strategy Of M Brand C-class Business In China

Based on the relevant theories of enterprise strategic management as well as the author’s practical experience,this paper formulates the business-level strategy and implementation plans for C-Class business in China.Firstly,the external environments of M brand C-Class business are introduced,including the overall environmental analysis,industry environment analysis and the main competitor analysis.Base on above analysis,it concludes the opportunities and threatens to the current business.Then it studies the company’s internal capability which include R & D and design capabilities,production management capabilities,marketing capabilities,after-sales service capabilities and enterprise human resource management capabilities.On one hand,the sustainable competitive advantage of C-Class business is analyzed with VRIO model.On the other hand,with SWOT analysis tool,the paper points out that it is focused differentiation strategy that should be considered as business-level strategy for C-Class business according to above studies.What is more,several implementation plans are introduced in aspects including product design,manufacturing,marketing promotion and HR motivation.The result of this study indicates the direction of the development strategy of C-Class business in China.