| In recent years,with the development of Chinese economy and the increasing improvement of people’s living standards,the demand for products has also progressed from functional demand to high quality and first-class aesthetics.Travel has become a pursuit of quality of life,and the development of caravan has grown with the development of tourism.At the same time,what gets attention is not only the function of the touring car,but also the styling design of numerous touring cars.With the change of consumer demand,consumers’ consumption concept and aesthetic taste are also changing,and styling design has become an important competitive factor for brands in the market.The passenger car is not only a mean of transportation,but also needs to pay attention to the relationship between function of the car and the aesthetic.At present,Chinese touring car modeling is relatively monotonous,and the practice of applying the design theory to the actual production is relatively lacking,therefore,it is very important to combine the necessary design theory with the modeling design of touring car.Only if the enterprises continues to enrich the product modeling and the modeling can reflect user’s perception,such a design would be admitted by users.Automobile modeling plays an important role in conveying human-car information.Whether the modeling is innovative or not,the relevance between the local modeling and the overall modeling of each region has an important impact on the choices of users.This paper puts forward the modeling design method of the passenger car based on the shape grammar deduction,and analyzes the application of the design law of the grammar in the modeling,and carries on the regular transformation to the local modeling of the vehicles.Because the limitation of the design method is analyzed in the application case of shape grammar,and the aesthetic feeling of form should be considered in the design.This paper combines the design method of shape grammar with the continuity principle in gestalt organization principle,and uses the continuity principle as the constraint of the overall modeling.The proposed design method can provide a broader design idea for the styling design of the caravan,making the styling more integral and intuitive to feel the charm of the styling.Therefore,this paper conducts research from the following two aspects:(1)Theoretical analysis: introduces the concept,generation,implementation rules and product application of shape grammar.This paper analyzes the practical application of shape grammar in the self-propelled class C touring car.By analyzing the application of its rules,the study summarized the multiple factors that should be considered in the design,as well as the relationship between the various shapes of touring car,as well as the visual feelings brought to users.This paper expounds the concept and classification of the continuity principle in visual perception,and analyzes the modeling of class C touring vehicle,and concludes that the design of industrial products should focus on the shaping of the overall continuity.Compared with the discontinuous modeling,it will have higher priority in visual organization and more attractive to users.(2)Case analysis: combined with the modeling of the specific brand of selfpropelled C class touring car,the modeling characteristics and visual experience of each part of its front circumference are analyzed.This paper probes into the advantages and significance of shape grammar in design,and summarizes the limitations brought by shape grammar to design methods.In other words,in designing shapes,we should not only consider the functional requirements,but also need to integrate the formal beauty of products,consumer psychology,and the aesthetic sense of continuity.On the one hand,this kind of aesthetic feeling is reflected in the feature line and line surface relation of the modeling,on the other hand,it is reflected in the change of the design process and rules of shape grammar.(3)Based on the above analysis and research,it is concluded that for the purpose of using shape grammar for styling evolution and design to enhance visual effects,from the aspects of adjusting the shape grammar design rules and enhancing the overall continuity of the design,the design of the caravan is optimized and enhanced Its visual effects.At the same time,combined with the actual project of Shanxi Shuxin RV,the styling design of self-propelled Class C caravan was carried out to verify its effectiveness and operability in practical practice.This not only enriches the styling design methods,but also has a positive significance for the further design of motorhomes. |