Research On The Business Model Of Ophthalmology Of Company GZJT

The concept of "Business Model" gives many economic researchers a new perspective to explore the internal and external driving forces of the business behavior and the close logical relationship behind it.With the rapid changes of the external environment that Chinese enterprises are facing,industry integration and upgrading become a trend,while technological innovation,especially major technological innovation,is more difficult,and non ordinary enterprises can break through in a short time.Chinese enterprises and scholars have made in-depth theoretical research and practical exploration on the business model and its innovation in recent years.The new round of computer industry revolution and the rapid development and application of the Internet have made the new profit model which derived from the Internet economy has broken the business pattern and competition mode of the classical profit model.The exploration,practice,construction and optimization of business models have also become the core cornerstones of many enterprises.The company GZJT chose to enter the field of ophthalmology after careful research and judgment in the case of weak growth of the original main business.After the company GZJT entered the field of ophthalmology,the incorporation and integration of the M&A target XSJ Ophthalmology as a listed company will have a profound impact on both parties.The guidance and encouragement of the national policy for private capital to operate medical and the characteristics of the industry that is easier to enter than other meducal specialties,make many funds flow into private ophthalmic hospital,and the market competition environment changes significantly.On the actual situation of facing the same competition with public hospitals and sharing the market with other private hospitals,how to optimize the integration of enterprise resources,to optimize the original business model of XSJ ophthalmology,to realize the investment value of the shareholders and to promote the healthy development of the enterprise are the challenges of the management team of the company GZJT,and also the opportunities of the leapfrog development of the company.In-depth analysis,reasonable demonstrations and optimization suggestions are the main purposes of this paper.This paper describes the development of China’s public medical and health industry,analyzes the current situation of China’s ophthalmic medical service market,analyzes the development path of the company GZJT and the strategic plan for the acquisition of XSJ ophthalmology by combing and studying the business model theories of scholars from home and abroad,combining with author’s own work practices,using literature review method,comparative analysis method,quantitative analysis and investigation methods.Based on the theory of "Weizhu business model",this paper analyzes the ophthalmology business model of the company GZJT around six elements: positioning,business system,key resource capability,profit model,free cash flow structure and enterprise value,discusses the basis of forming the existing business model,summarizes the advantages and disadvantages of the existing model,and combines the internal and external resources of the company GZJT and competitors’ development situation to gives suggestions on business model optimization and measures to guarantee the implementation of the suggestions.XSJ Ophthalmology,as the target of the GZJT M&A,has formed a relatively mature business operation model after 15 years of development.The analysis and optimization of its own business model will play a fundamental role in the process of GZJT’s future management,and also has a certain reference for other private capitals to enter the medical field.