| Over the past 40 years of reform and opening up,China ’s social economy has entered a fast-track development,and all industries have undergone earth-shaking changes.The quality inspection industry has also ushered in the best opportunity period with the vigorous development of the construction industry and real estate industry.Many quality inspection companies such as After a rain sprung up,each faced fierce market competition.Scholars at home and abroad have done a lot of research on the development of construction quality inspection companies coordinated by the Construction Commission,but there are relatively few researches on corporate system.This article takes FL building quality inspection company as the research object,analyzes its internal environment and external environment using strategic management analysis tools and interview methods,and refines the SWOT matrix.Finally,it is suggested that FL building quality inspection company should adopt diversified strategy.The main content of the thesis includes six parts: The first chapter is an introduction,which mainly summarizes the strategic background,theoretical and practical significance of selecting FL construction quality inspection company as the research object,and sorts out the domestic and foreign research literature on the development strategy and quality inspection development strategy,Explain the research ideas,research methods and technical routes of the thesis;Chapter 2 Theoretical basis,elaborate the strategic analysis tools used in the thesis,including Porter’s five-force competition model,PEST analysis,SWOT analysis;Chapter 3 internal FL building quality inspection company internal environment analysis,involving the company’s main income,human resource status,organizational structure,etc.;Chapter IV FL building quality inspection company’s external environment analysis,mainly using the PEST model for demographic factors,politics,economy,social culture and technical environment Carry out comprehensive evaluation and analysis,and use the Porter Five Forces competition model to analyze the industry environment facing the company;Chapter 5 FL Building Quality Inspection Company development strategic design,by formulating the SWOT matrix of the inspection company,combined with the actual situation of the company ’s operation,Determine FL building quality inspection company take diversified strategy,and according to the actual development of the industry and product needs,put forward the implementation of the security function strategy to strengthen human resources,strengthen corporate culture construction and market operation,and recommend FL construction quality inspection company to introduce high-level talents,Expanding assembly building inspection business,operating local culture and other channels to implement strategic guarantees.Chapter 6is the conclusion and prospect,summarizing the main conclusions and deficiencies of the paper. |