Research On Traditional Village Cultural And Creative Product Design Based On Operation Condition Reflection Theory

with the continuous promotion of the strategy of rural revitalization,there has been an upsurge of revitalization around the country,looking for a way out for rural development.As the carrier of history and culture,many traditional villages should be revitalized on the basis of protection and inheritance.Promoting tourism and developing cultural and creative products is the most stable way to revitalize.However,as far as the cultural and creative products of traditional villages are concerned,the mechanical copying of existing products and one-sided successful cases of learning make them appear the phenomenon of single style,similar category and worrying quality,showing the problems of homogeneity,blindness and over symbolization.In addition,in recent years,China’s consumer groups have shown a trend of youth.Most of their growing environment is divorced from traditional customs and historical culture,and changes in psychology,emotion and aesthetics,making them more able to purchase marginal,subversive and unique products,and difficult to identify and accept the cultural and creative products of existing traditional villages.This paper aims at the young consumer groups.Based on the theory of operation condition reflection,this paper analyzes the hot products loved and sought after by this group,and probes into the causes of operation condition reflection from the product audience to the product itself.Based on the intermittent strengthening procedure of operation conditioned reflex,the reasons for the loyalty,compactness and sustainability of this kind of products with young consumers are found in terms of operation time and reaction times.Based on the above analysis and exploration,this paper analyzes the feasibility of traditional village cultural and creative product design based on the theory of operational condition reflection and sorts out the design ideas,in order to use the characteristics and advantages of such products to solve the problems between traditional village cultural and creative products and young consumers.Using the above research conclusion,taking ganyantou traditional village as an example,this paper demonstrates the design practice of cultural and creative products in the village.Based on the resource integration of ganyantou traditional village,the cultural core is extracted and thecultural value system is established.Through the world outlook,values and visual image of regional cultural IP,the history and modern are organically combined.On this basis,the traditional cultural and creative products in ganyantou village are constructed to facilitate the operation condition reflection of products and young consumers.Under the guidance of the intermittent enhancement program of operation conditioned reflex,the nodes are set in operation time to continuously develop the surrounding cultural and creative products,and the acquisition ratio of different styles is set in response times for the developed series of cultural and creative products.Through the setting of time and ratio,the formed operation conditioned reflex is continuously strengthened,and the close connection between products and consumers is continuously strengthened System,forming emotional isomorphism.Make it gradually from the love of products into the understanding,acceptance and identification of traditional village culture.