Design Research On Influential Factors Of Individual Design Creation Process Based On Incentive Theory

Under the background of "Smart Manufacturing in China",designers have become a high-profile profession in the industrial system.Traditional enterprises and emerging companies have formed independent design teams to improve the value of products and services.However,due to the particularity of the designer profession different from the traditional profession,there are relatively few academic researches on how to help designers to play the best creativity.In this context,this paper chooses the incentive theory to analyze how to use the incentive measures to effectively stimulate the creativity of designers in the design creation process,so as to improve the creative output of individual designers,and in this research process,the relevant research gap is supplemented,which has certain research value.This research starts from the factors of individual designer’s creativity,using the qualitative research method of grounded theory,through the three-level coding of more than ten designers’ in-depth interview materials,a model of influence factors and demand factors of designer’s creativity is established from the bottom up,and the weight order of each sub factor is determined by AHP to quantify the demand factors and influence factors model of designer creativity.Secondly,we analyze the model with internal and external incentive mechanism,use TPB theory to explain the internal and external incentive mechanism and mutual transformation mechanism of individual designer’s creativity factors model,and to explain the way that the internal and external incentive mechanism of designer’s creativity is used in the design creation process.Through case study,the above research is theoretically verified and the characteristics of incentive measures at different levels of design management are summarized.Through theoretical derivation and case study,it is proposed that the incentive measures acting on the design creation process should have unpredictability,richness,sensitive dependence on initial conditions,and timeliness,and the influence of the incentive measures with unpredictability and richness on the design creation process of novice and competent designers is verified through experiments.Finally,the paper puts forward the comprehensive incentive strategy of individual designer’s creativity and practical strategy to guide the design incentive practice for design managers and individual designers.The main results of the research are as follows:(1)The designer’s creativity demand factor and influence factor model and TPB model of designer creativity incentive mechanism are constructed,which provide the entry point and theoretical basis for the relevant research,and provide the theoretical explanation for some phenomena and problems.(2)The experiments prove that the incentive measures acting on the design creation process should have the characteristics of unpredictability and richness,through literature research,case study,logical derivation of the correctness of sensitive dependence on initial conditions and timeliness,it complements the research part of the incentive measures applied downward in the design creation process.(3)The paper summarizes the comprehensive incentive strategy of designers’ creativity,and proposes innovative practical incentive strategy for design managers and individual designers,which provides theoretical guidance and practical suggestions.