Research On The Design Of Chinese Painting Cultural And Creative Products In The New Media Context

With the rapid development of science and technology and the advent of the information age,under the influence of computers and networks,people’s thinking and behavior have undergone tremendous changes,and the demand for spirit and aesthetics is also increasing,which is more and more sought after.The expression of new media art,traditional Chinese painting,cultural and creative products can no longer meet the needs of the public.From the perspective of adapting to social changes,in the context of the environment of the new media era,if the traditional Chinese cultural and creative products want to develop for a long time and continue to play a role in the protection,inheritance and development of traditional Chinese painting art,they should actively adapt to the changes of the times without limitation.The expression of traditional cultural and creative products.Therefore,this article proposes that Chinese painting and cultural creation products need to keep pace with the times,plunge into the wave of new media,let technology and culture merge,study audience psychology,adapt to audience needs,and design more forms of Chinese painting.Create products,attract more viewers,and realize the ultimate goal of protecting Chinese painting,promoting the artistic value and cultural value of Chinese painting,and promoting its development and inheritance.This article takes Chinese painting and creative products as the research object,starting from the context of new media,through the literature research method,field survey method,questionnaire survey method,participatory observation method and design method,following the research ideas from theory to practice,and dividing the topics There are six parts.By summarizing the related concepts of new media and traditional Chinese painting and creative products,the current situation of traditional Chinese painting and creative products in the context of new media is analyzed,and the design,development and management issues of traditional Chinese painting and creative products in the context of the new media era are summarized;according to the analysis The current problems of traditional Chinese painting and creative products will focus on discussing the design trends,design elements,design strategies and design ideas of traditional Chinese painting and creative products in the context of new media;Qi Baishi’s traditional Chinese painting and creative products conducted field visits,analyzed the deficiencies of Qi Baishi’s traditional Chinese painting and creative products,and the development value of its traditional Chinese cultural and creative products,combined with the environmental background of the new media era and the aforementioned design ideas to align Baishi traditional Chinese cultural and creative products practice.The author hopes that through the research on the design of Chinese painting and cultural and creative products in the context of the new media era,the author will explore and summarize a more systematic,comprehensive and more suitable design method for Chinese painting and cultural and creative products in the current era,which can effectively solve the traditional Chinese painting and cultural creation in the current era.The problems faced by the product in the design;provide some new research results for the design and research of the Chinese painting and creative products;at the same time,I hope that through the research and exploration of this topic,I will provide some new forms of expression and communication methods for the Chinese painting and creative products In order to gain more audiences,so that the audience can pay attention and be willing to actively participate in the design,experience and dissemination of Chinese painting cultural and creative products,and more effectively protect and inherit the Chinese painting culture and Chinese painting masterpieces.