B Automotive Steering System Co.,Ltd Competition Research

With the recovery of the macro-economic,the construction start working,commercial vehicle emissions upgrade,over-load control,government push the scrap of the vehicle with and under Euro Ⅲ emission standard,the demand of the logistic vehicle and construction commercial vehicle increased a lot.Due to the cost of logistic and human resource increasing,the safety and economic efficiency become commercial vehicle customers’two big demands day by day,while the automatic driving just can meet the above two demands.Commercial vehicle intelligent driving can release the drivers’time and hands,which can reduce the human cost,and reduce the possibility of accidents,which is because of the tired driving,and can let the driver do the other delivery things during the long driving time,which can increase the delivery efficiency.The automatic driving asks for higher demand on the steering system:Intelligent,the automatic driving needs the steering system has the ability of lane-keeping,platooning and even automatic steering;Comfortable,the new age drivers have the high demand on the comfort,so the demand of the light steering is high;Safety,the control stability must be good when high-speed driving,to avoid of the tired driving,the control load of the steering system must be lower.Facing the wide commercial vehicle intelligent driving market,for keeping the competition advantages,B Commercial Vehicle Steering System Company must grab this opportunity.This essay is by B automotive steering system company as the research objective,adopts the research methods of literature review,questionnaire survey,refers the intelligent driving and competition strategy,and analyze the external factors and internal factors that B Company is facing.After sorting out B Company’s internal advantages and disadvantages and the external chances&threats,we help to find the solution program.For grabbing the opportunities of the market development,avoid the pressure from the competitors,we define B company better to choose the differentiation strategy according to analyze the three competition strategy modes and hopes to help enterprises establish a set of reasonable competition strategy methods in order to let B company use its own advantages to meet the customers’ demand and increase its own competition abilities.