Strategic Research Of Air China Cargo Under The Background Of Mixed-Ownership Reform

With the continuous improvement of domestic aviation demand,the continuous improvement of aviation field and the comprehensive increase of national support,China’s air cargo industry is facing a broader development prospect,and abundant social funds are gradually injected into the air cargo industry.However,as China’s air cargo industry itself is in the early stage of development,and the scale of air cargo enterprises has been rising in recent years,the competitive environment of domestic air cargo enterprises is even worse.For the reason of avoiding the loss of state-owned assets of the field of air freight,better the innovation and reform of air freight enterprises,realize the mixed ownership economy,effectively complete the transformation and upgrading of air freight enterprises,optimize the internal control risk management mechanism,and carry out the mixed ownership reform of air freight enterprises has become the inevitable choice for the survival and reform of enterprises.Under the guidance of national policies,a large number of enterprises have taken the lead in the reform of mixed ownership.A large number of enterprises have achieved great leap forward development with the help of the reform of mixed ownership,which plays a very important role in teaching and leading the industry.However,in the large-scale mixed ownership reform,there are also some failure cases,so the research on the mixed ownership reform has important practical value.In view of this situation,under the background of mixed-ownership reform and in order to make an in-depth study on the mixed ownership reform strategy of Air China Cargo,this paper takes Air China Cargo as the research object and using the methods of literature research and case analysis.This paper analyzes the current situation of the development of China’s air cargo industry,industry environment and Air China Cargo in detail,and points out the problems existing in the development of Air China Cargo: the scale of the fleet is slightly weak,and the market share is seriously occupied by foreign airlines;the flight network is in short supply,and the cargo transportation is unidirectional and unevenly distributed;the data and information communication is poor,and the information system needs to be comprehensively upgraded The service of freight products is single,which is seriously squeezed by the upstream and downstream companies,and faces administrative problems such as lack of human resources and mismatching of personnel and posts.Then,with the help of professional model analysis method,it clarifies the internal and external environment of Air China Cargo,designs the development strategy of Air China Cargo from the strategic objectives,product strategy and market strategy,and proposes the implementation guarantee of the mixed ownership reform of Air China Cargo ’s all-round development in terms of its own work experience and relevant reform experience: Taking war investment and personnel management measures in terms of capital In the aspect of human resources,we should adopt the market-oriented personnel selection and employment system,establish a brand-new selection and employment standard,and build a highly competitive market-oriented salary system;in the aspect of information system,we should use the electronic freight system and the whole process management and control system to provide support for the long-term and stable development of Air China Cargo and similar enterprises.